STOP LOOKING, START SEEING!!! (the significance of the insignificant)

“STOP LOOKING, START SEEING”

client: “what does that arrow in the picture signify? does it represent the future?”

me: “exactly,you got that right sir”

client: “that’s perfect”

Nobody has a second to spare anybody anymore. We are very busy with everything that sometimes we don’t do anything at all.

Damn those task scheduler apps, they are faithful enough to remind us but nobody has a second to spare someone else.

We only create time for things that interests us most or fascinates us, ask that boy who has been on that walkway waiting for his crush, he’s got all the time and the man sitting patiently for his favourite football match to commence.

Besides them, i cannot really remember any other person.

Likewise in business, nobody has time to spare to ask Mr Griffield; hey, mr Griffield what do you sell in your two acres of glassmade shop and how original are the goods there or how sweet the coffee from starbucks tastes.

We all leave that to be judged by THE INSIGNIFICANT.

Who on earth is this guy; INSIGNIFICANT?

Now, let us not rush this too much. I have enough time to spare and i know you do because this will change your perception in business and transform your business.

Remember the day you bought those pairs of sneakers and the makeup kit. You probably had five other options to select from when you were standing there to select but you were in a hurry to get other things done as every human does.

So what made you choose that particular shoe?

THE INSIGNIFICANT.

I know you were expecting i would refer us to the same guy.

You had a second or two at most to make your choice and you definitely picked the best or the second best, whichever way, it was part of the best among them.

In business and life as well, we all have one second to make choices of what to eat, buy, whom to say hello to.

Unknown to us, our choices are all depended on a subtle subconscious perception towards what we see,ear, smell, taste and touch.

it’s simply described as “DESIGN”.

I’ve got a simple confession to make before I start breaking anything down and I know you’ll perfectly understand. I’m no designer neither do I have anything to do with design.

i hope you don’t get too surprised.

The inspiration for this came up when I visited a design company FOURTHCANVAS and got talking with the Head of Operations of the company(Beejay) and I totally agree with all he said after he brought out the skeleton for my decisions in choice when it comes to business and life stating that it all depended on THE INSIGNIFICANT.

I took note of all.

FOURTHCANVAS is a leading design company in Nigeria. Let’s forget about the beauty of the workers and their passion at work, i’ll explain sometime later.

Sighs, that was a hard one convincing you that I am qualified to discuss on this.

A month ago, I bought a wristwatch from Hublot brand. I had the intention of purchasing two wristwatches but ended up spending all on getting just a watch from Hublot.

Beejay, made me realize that I had just two seconds to make a choice when the seller presented all of them to me and indeed he was right. I needed just a second to make the decision.

Hublot wristwatch was well packaged inside its case, the logo design made it look outstanding, the name kind of made it look to be of better quality.

I spent huge amount of money to get it for crying out loud!!!

Annoyingly, i am broke.

That’s how important what we feel it’s insignificant is to making huge profits or loss in business.

Businesses in Nigeria pay little or no attention to design or I’ll rather call it branding.

Consumers as well don’t know how important it is too but it is exactly what controls them.

From the little tilt in the shape of the leaf on a logo, to the pointed tip of that shoe as well as the double pattern on that bag, they all have a voice they speak and should be paid so much attention by the manufacturers and producers.

Well, I personally believe there should be a design section in every company and if that’s too luxurious, giving the job to a design company would be the best to do.

This post is not about the other jokes we cracked or other things we discussed. It’s solely about how significant THE INSIGNIFICANT is.

You want a good product, stop looking, start seeing.

You want to expand your business perception to people and brand to standard, Fourthcanvas understands all these.

How do i look?